Viacom is flexing its muscles once more, this time asking Cablevision to remove all Viacom media content from its Optimum iPad App. A couple of weeks ago, we heard that Time Warner had been asked to remove all content from Viacom from its TW Cable app; which it has now done. That particular tiff is heading to court for a ruling.

When Cablevision launched its Optimum iPad app last week, it went to great lengths to explain that the app was not streaming content from the internet and did not even need an internet connection; this they thought would satisfy the networks. The iPad was acting purely as an additional TV set and should be treated in the same manner. Unfortunately Viacom do not agree and have asked Cablevision to remove all Viacom content from the app.

This one is set to rumble on for a long long time. As usual in these cases, the consumer will suffer until someone sees sense and resolves the issues. Don